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Deciding whether the campaign is appropriate the cost can be the dilemma for marketers . While the sheer exposure is arguably appealing , the high fees often raise doubts. Attracting attention in such a densely environment is demanding, and assessing the actual payoff on such substantial outlay requires careful examination . Times Square Billboards

Securing a spot on a Times Square display isn't inexpensive – expect to spend a considerable sum. The final cost varies wildly, but generally starts near $1.5 million per week for a prime location. But, smaller, less prominent locations can are available for somewhere around $300,000. Several aspects, including the dimensions of the ad , the time